Shurooq and Minor Hotels partner

Summary:

The Sharjah Investment and Development Authority (Shurooq) has signed a strategic partnership with Minor Hotels to manage the Sharjah Collection, a portfolio of seven nature-led and heritage-inspired retreats in the emirate. The collaboration aims to enhance the collection's international presence while maintaining its cultural identity and sustainability principles. Each retreat reflects Sharjah's landscapes and heritage, promoting eco-tourism and meaningful experiences. The partnership will leverage Minor Hotels' global expertise to strengthen the collection's performance and competitiveness, supporting Sharjah's vision for sustainable, experience-led tourism.