UAE property market sees shift towards data-led, intent-driven activity

Summary:

Bayut's analysis of over 38,000 property inquiries reveals a significant shift in buyer behavior, with nearly 80% classified as high-engagement leads. More than 75% of inquiries lead to productive outcomes, indicating focused conversations between agents and clients. The TruBroker ecosystem, featuring a performance-based assessment system called TruPoints, enhances brokerage standards by measuring agent engagement. Tools like TruEstimate, generating 2,000 daily valuation reports, reflect a growing reliance on market data for informed pricing and negotiations. Khan highlights a transition to a healthier market characterized by transparency and trust among buyers and agents.